Hickok continues, saying, “A billboard is a billboard, you can’t deny that but if you show up in this fun game already happening, introduce a new level to that game, or find a new way to play, it’s like you’re making your brand fun and showing you understand the value of the Untappd user experience.” Plus, depending on the brewery and the location, badges can actually help bring a lot more foot traffic through the front door as well. And since the badge will also be featured on the Untappd blog and across social media, it’s just another tool to build up your social following. “Badges are great at building global brand awareness and exposure for new beer releases and flagship beers,” says Price. Global and social awareness are two important advantages for businesses. And you can be a part of that without waving banner in someone's face and saying, buy my beer.”Īccording to Price, businesses with sponsored badges typically see a 50 to 100 percent increase in check-ins and make Untappd’s Global Trending lists during their promotion periods. They’re what people freak out about the most. Badges are pretty unique to Untappd and the community. “It’s important businesses know, especially if they have no idea what badge is, that this is a part of the Untappd culture. “If people are willing to travel states away to get a badge and all you’re asking as a brewery is to go down to the grocery store and get a beer, it's a pretty easy sell,” says Hickok. And with over 15,000 badges inventoried or currently in play on Untappd, there’s always a new challenge for dedicated craft beer drinkers to achieve.Īubrey Price | Enterprise Marketing Account Manager, Untappd Since Untappd badges are like a game constantly in progress, leveraging one means your business taps into a specific subset of craft beer culture that constantly engages with one another. Pardon the pun, but they’re almost like “badges of honor” for those participating in the Untappd virtual world. While badges can’t technically be bartered, they’re earned, stored, and displayed within a consumer’s profile, showing beers they’ve consumed, challenges they’ve accomplished, and places they’ve visited. “It’s a treasure hunt inside Untappd that’s already happening.” “Untappd badges are like Pokémon Go for beer fans they’re cool digital beer collectibles,” says Harrison Hickok, Business Development Manager at Oznr and host of Untappd’s Drinking Socially podcast, which focuses on ways to unlock various Untappd badges.
The more beer and taprooms an Untappd user explores, the more badges they’ll uncover and earn, with friends often competing against each other to see who can earn more. Users check in specific beers or at specific breweries to receive a badge. “Badges are like the virtual rewards of the Untappd app,” says Aubrey Price, Enterprise Marketing Account Manager at Untappd. Harrison Hickok | Business Development Manager, Oznr
0 kommentar(er)
